Project Overview
I created this logo while working in One14 Design Studio, a class where student designers work for non-profit organizations. The Toys Matter logo was created for the International Toy Research Association (ITRA) for possible use as a graphic title for their 9th upcoming conference. This logo can be used in a modular fashion, and the mark can also be taken out of the title to emphasize this further. The mark itself is made up of two toy items, a wind up key to symbolize power as well as the powering on of toys, as well as a dice to symbolize play.
